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Advertising Cost Comparison
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Typical costs for traditional advertising
| Traditional Advertising Method | What you get | Typical Cost (not inc. the cost of producing the ad) | Typical Shelf Life | Limitations |
| National TV Advertising - Prime Time |
1 - 30 sec Transmission |
£60,000 + VAT Typical production costs - 25-100,000 |
1 - 30 sec advert |
Huge Cost, Short Advertising Time |
| National TV Advertising |
1 - 30 sec Transmission |
£41,000 + VAT Typical production costs - 25-100,000 |
1 - 30 sec advert |
Huge Cost , Short Advertising Time |
| Regional TV Advertising |
1 - 30 sec Transmission |
£16,000 + VAT Typical production costs - 25-100,000 |
1 - 30 sec advert |
Short Advertising Time, Regional Audience |
| Cinema Advertising - 1 Screen |
1 - 30 sec Cinema Slot |
£58,000 + VAT Typical production costs - £ 50-100,000 + |
1 Screen per Week |
Huge Cost, Short Advertising Time |
| National Newspaper |
Full Page Colour Ad |
£35,000 + VAT |
3-7 Days |
Huge Cost, Short Advertising Time |
| National Weekend Colour Supplement |
Full Page Colour Ad |
£41,000 + VAT |
1-2 Days |
Huge Cost, Short Advertising Time |
| Regional Newspaper |
Full Page Colour Ad |
£3,500 + VAT |
1 Day |
Short Advertising Time, Limited circulation |
| Regional Magazine |
Full Page Colour Ad |
£1000 +VAT |
1 week |
Short Advertising Time, Limited circulation |
| Bill Board Advertising |
1 Advertising Panel |
£1000 + VAT |
1 Month |
High Cost, Limited Exposure to the Public |
| Internet Banner Advertising |
Thousand Banners |
£1 - £20 + VAT |
N/A |
Out dated, Not really that effective |
| Leaflets & Brochures |
1000 Colour Leaflets |
£395 + VAT |
N/A |
Limited Exposure - Dependent on Distribution |
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