If you have made a decision to use online video production as part of your internet marketing strategy, you need to make sure you are going to maximise its effectiveness.
The cost of creating such videos has reduced considerably – almost in proportion to the value Google has placed on such videos for SEO.
However, you will still need to make sure you are most from your vids – and here are 3 great tips for using YouTube:
1. Create as many YouTube channels as you need
Businesses understand the value of YouTube for marketing: as the #1 of video websites and the #2 search engine, YouTube is incredibly important. So the first thing a company does is to create a single channel for their video. That’s OK but does not go far enough. The better action would be to create as many channels as you need. Just as you offer variety of products and services appealing to different markets, so you need to create YouTube channels to reflect this diversity. You will make it easier for potential customers to find what they want, they are more likely to subscribe to a channel that more closely matches their interests, and there are more opportunities for long tail SEO.
2. Brand your channel and videos
You will want to make sure you’re connect with the viewer and branding of all your online video production will help this, and make the connection between the videos and your website and other marketing very clear in the customers’ mind. Make sure you have opening and closing credits with your branding and logo, and brand your YouTube channels so they reflect your website.
3. Promote your channels
You need to as creative when marketing the videos as you were in making the actual videos. That means you need to post the videos to your social media platforms. But once is never enough. Post or Tweet about different aspects of the video or target different parts your customer base. Use words that have appeal such as:
- Top tips
- Easy guide to …
- Getting the best from….
- Best…
- Latest… etc
And don’t forget to include your keywords wherever you can – in titles, descriptions, URLs etc. And don’t forget to schedule posts about older videos alongside info about your very latest online video production.
Use as many platforms as you can to link to your YouTube channels, including your blog, review sites and relevant forums.
Remember to watch this space as we will be releasing a range of online video marketing blogs over the coming months. Our readers can also find our Pro Web Video Facebook page at www.facebook.com/ProWebVideoOnline. For all the latest goings on, you can keep up-to-date with Pro Web Video on Twitter https://twitter.com/AlexisProWeb. And we also now have an Pro Web Video YouTube page live at http://www.youtube.com/ProWebVideoOnline.
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