We looked last month at seven businesses that could use online video to find new customers, and we had such a good response we’ve got ten more businesses that are ideal for online video marketing:
Painters and Decorators
There can be no better testimony to your skills than some web video detailing your successfully completed projects. ‘Before and After’ videos will show the full benefit of using your services – and why not record a few customer testimonials in their newly decorated rooms?
Also applies to kitchen and bedroom fitters
Nursery Schools
Filming kids can cause some problems, but getting their parents on side will offer great opportunities to film activities and events at the nursery. In an increasingly competitive market, web videos will help give your school a competitive advantage: parents will see the benefits of choosing your nursery.
Also applies to tutors, private schools and language schools
Nurseries and Garden Centres
There has been a massive growth in interest in both gardening and ‘grow your own’ and there are more TV programmes dedicated to all aspects of gardening. Experienced or new gardeners value expert advice so use ‘how to’ videos as part of your online video marketing. Get the team involved, and, done properly, you are starting to develop into a brand recognised for its expertise and friendliness.
Also applies to landscape gardeners
Solicitors
Choosing a solicitor is always a minefield. Potential clients worry about lack of understanding and expensive fees. They will certainly look online before they choose so as part of your online marketing create video that details your expertise, your back up team or satisfied customers. If you spend a lot of your time offering free consultations on basic aspects of the law, then put this info onto a web video.
Also applies to conveyors and attorneys
Self Storage Units
Again there has been a massive growth in the use of self storage, matched only by the growth in the number of facilities. How to get a competitive advantage? Web video will not only let potential customers see what you offer, but you can answer a lot of those Frequently Asked Questions at the same time too!
Also applies to removal companies
Accountants
Be the accountancy practice that breaks the mould. All accountancy firms have online marketing due to the competitive nature of the sector – and by turning that into online video marketing you will have a chance to differentiate between you and your rivals.
Also applies to debt agencies and insolvencies practice
Remember customers are increasingly expecting to see online video when looking for products and services so using online video marketing should become an important part of any business marketing activity. If you have tried this incredible form of marketing, we’d love to hear from you about your success and the topics covered that have benefited you most.
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