Mar
11
Creating effective web video marketing is the Holy Grail for marketers and businesses. They read that video can boost Search Engine Rankings, and build customer engagement. They are regularly told professional online video will help with their social media activity and that customer’s are expecting see video on websites. And yet most businesses still hold …
Feb
18
It’s clear that online video is booming and that more companies are hoping to include web video production as part of their overall marketing mix. However, smaller and medium sized businesses are often confused about costs and how to budget for the video. As with all business spending, you need to justify it’s spend by …
Jan
28
Film students will tell you that Alfred Hitchcock – perhaps still the most recognised film director in history – created a storyboard for every scene in every film he ever made. There were no onset surprises – just a recreation on film of the storyboard which Hitch had so painstakingly developed and drawn before a …
Jan
14
The approach to marketing is changing and it’s a topic for debate whether customer’s changing expectations have driven new marketing techniques or vice versa, but whatever the answer businesses need to be aware online video marketing means a while new approach to how your market to customers. Solving customers problems The traditional marketing approach was …
Jan
08
Video isn’t going away – quite the contrary and more businesses are adding web to their marketing mix. It’s likely this will involve partnering with a web video production company. The start of this process should include creating a really effective brief – it focuses the businesses’ attention on what you want to achieve with …
Nov
29
Google’s director of product management on search, Sagmar Kamdar has recently stressed that social signals are an increasingly weighted factor in search results. Google’s social technologies are also allowing for more recent and relevant online video to appear at the top of search queries. This is an important breakthrough for business and especially for small …
Nov
23
The growth on online video as a marketing tool has encouraged many different organisations to engage the services of professional web video production companies to produce their video. It has also encouraged many organisations to move into this market and this has caused some confusion. There are plenty of companies offering their services as producers …
Nov
16
This month YouTube announced a change to their algorithm which will have an important effect on the success of your online video. The company announced “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. This is a continuation of ongoing efforts to focus our video discovery …
Nov
02
Are the businesses that ignore the value of online video marketing the same businesses who resisted websites until all their competition had one? Are they the same companies who believe social media is ‘not for them’? With that ‘head in the sand’ attitude it’s likely those business are probably no longer trading, but just in …
Oct
23
A leading Birmingham video production company this week claimed that online video will become as commonplace as websites for businesses. The claim came as figures continued to confirm the growth in popularity of online video. Alexis Belle of Pro Web Video Online, a Birmingham video production company that specialises in creating online video for small …
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