Feb
07
We want you to make 2013 the year you finally make plans for online video production a reality. How to make the most of your video prodction Here are 5 quick to help you make the most of your first production! Create a strong narrative to carry the video. No matter how short or long …
Jan
28
Film students will tell you that Alfred Hitchcock – perhaps still the most recognised film director in history – created a storyboard for every scene in every film he ever made. There were no onset surprises – just a recreation on film of the storyboard which Hitch had so painstakingly developed and drawn before a …
Nov
29
Google’s director of product management on search, Sagmar Kamdar has recently stressed that social signals are an increasingly weighted factor in search results. Google’s social technologies are also allowing for more recent and relevant online video to appear at the top of search queries. This is an important breakthrough for business and especially for small …
Nov
16
This month YouTube announced a change to their algorithm which will have an important effect on the success of your online video. The company announced “We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. This is a continuation of ongoing efforts to focus our video discovery …
Oct
12
Different types of companies will have different strategies for their online videos, but start-ups and entrepreneurs may need to develop more attention grabbing video content if they are to make markets or break into markets. Here are some top online video tips to help: 1 – Don’t make a commercial Do some thing funny, original …
Sep
12
Web users and Google increasingly value online video and many smaller companies have found that they can achieve great Google rankings using video rather than traditional web pages. Following these top online video marketing tips will help you maximise its effectiveness: 1 – Create great content All the SEO tips and high level web …
Jul
17
If you have made a decision to use online video production as part of your internet marketing strategy, you need to make sure you are going to maximise its effectiveness. The cost of creating such videos has reduced considerably – almost in proportion to the value Google has placed on such videos for SEO. However, …
May
10
Online video is all the rage but are you making the most of your web videos? Here are 7 easy tips for online video marketing success Make sharing as easy as possible. Integrated sharing controls and embed codes make it possible for your viewers to spread the word …
Oct
21
“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have web video… you are just not going to rank. It will make you last among equals if you don’t have it” That was Bruce Clay – one of the top SEO experts talking in 2010, and recent changes to …
Sep
27
There are two important facts to consider when thinking about online video marketing. Firstly, few companies do it. Secondly, Google loves it. These two facts add up to an exciting opportunity for businesses to develop an SEO advantage by including web video as part of their overall marketing strategy. Google’s recent changes to the way …
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