Feb
07
We want you to make 2013 the year you finally make plans for online video production a reality. How to make the most of your video prodction Here are 5 quick to help you make the most of your first production! Create a strong narrative to carry the video. No matter how short or long …
Jan
28
Film students will tell you that Alfred Hitchcock – perhaps still the most recognised film director in history – created a storyboard for every scene in every film he ever made. There were no onset surprises – just a recreation on film of the storyboard which Hitch had so painstakingly developed and drawn before a …
Jan
14
The approach to marketing is changing and it’s a topic for debate whether customer’s changing expectations have driven new marketing techniques or vice versa, but whatever the answer businesses need to be aware online video marketing means a while new approach to how your market to customers. Solving customers problems The traditional marketing approach was …
Oct
12
Different types of companies will have different strategies for their online videos, but start-ups and entrepreneurs may need to develop more attention grabbing video content if they are to make markets or break into markets. Here are some top online video tips to help: 1 – Don’t make a commercial Do some thing funny, original …
Jun
25
Video SEO Recent and proposed changes to the Google algorithm have meant website owners are paying increasing attention to the content of their websites. Although this may seem like a no-brainer, for many years websites concentrated more on SEO ‘tricks’ to get their website to the top of Google rankings. This often produced unsatisfactory result …
Jun
14
When it comes to online video, pictures – as the cliché correctly says – tell a thousand words but forgetting the importance of words can reduce the effectiveness of your online video marketing. The title, description, tagging and hashtags for your video need to be carefully considered, tested and implemented properly to get the most …
Apr
05
The growth of web video is well documented, so I’ll quote just two more ‘YouTube’ facts: Over 48hrs worth of video is uploaded to YouTube EVERY MINUTE. The site has over 3billion views every day. The commercial opportunities of this change in web user behaviour are less well understood, especially by medium and smaller …
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