Mar
11
Creating effective web video marketing is the Holy Grail for marketers and businesses. They read that video can boost Search Engine Rankings, and build customer engagement. They are regularly told professional online video will help with their social media activity and that customer’s are expecting see video on websites. And yet most businesses still hold …
Feb
18
It’s clear that online video is booming and that more companies are hoping to include web video production as part of their overall marketing mix. However, smaller and medium sized businesses are often confused about costs and how to budget for the video. As with all business spending, you need to justify it’s spend by …
Feb
07
We want you to make 2013 the year you finally make plans for online video production a reality. How to make the most of your video prodction Here are 5 quick to help you make the most of your first production! Create a strong narrative to carry the video. No matter how short or long …
Jan
08
Video isn’t going away – quite the contrary and more businesses are adding web to their marketing mix. It’s likely this will involve partnering with a web video production company. The start of this process should include creating a really effective brief – it focuses the businesses’ attention on what you want to achieve with …
Oct
12
Different types of companies will have different strategies for their online videos, but start-ups and entrepreneurs may need to develop more attention grabbing video content if they are to make markets or break into markets. Here are some top online video tips to help: 1 – Don’t make a commercial Do some thing funny, original …
Sep
12
Web users and Google increasingly value online video and many smaller companies have found that they can achieve great Google rankings using video rather than traditional web pages. Following these top online video marketing tips will help you maximise its effectiveness: 1 – Create great content All the SEO tips and high level web …
Jul
17
If you have made a decision to use online video production as part of your internet marketing strategy, you need to make sure you are going to maximise its effectiveness. The cost of creating such videos has reduced considerably – almost in proportion to the value Google has placed on such videos for SEO. However, …
Jun
14
When it comes to online video, pictures – as the cliché correctly says – tell a thousand words but forgetting the importance of words can reduce the effectiveness of your online video marketing. The title, description, tagging and hashtags for your video need to be carefully considered, tested and implemented properly to get the most …
May
10
Online video is all the rage but are you making the most of your web videos? Here are 7 easy tips for online video marketing success Make sharing as easy as possible. Integrated sharing controls and embed codes make it possible for your viewers to spread the word …
Oct
21
“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have web video… you are just not going to rank. It will make you last among equals if you don’t have it” That was Bruce Clay – one of the top SEO experts talking in 2010, and recent changes to …
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